RIM Will Use BlackBerry 10 Instead Of BBX
Written by William Hushburn on December 7th, 2011
General, Technology
Reasearch In Motion, the company behind BlackBerry smartphones is now on its way of promoting their upcoming platform but had a slight copyright problem with its name. They’re suppose to use BBX but it so happen that Software firm BASIS International filed for infringement of the trademark last month and the court favored them.
BASIS is likely to prevail on its trademark infringement claim as BASIS holds incontestable federally registered trademarks covering the BBX mark and consumers are likely to be confused by RIM’s use of BBX in connection with RIM’s goods and services. -Court
There has been a temporary restraining order granted to BASIS against RIM. The latter didn’t have a choice but to follow the court and change the name. Instead of BBX, the mobile maker will name their upcoming OS with BlackBerry 10.
As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10′ brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners. The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM’s device branding -RIM
“I’m very excited for this BlackBerry 10, it would surely be a hit,” says E. Grant, an avid BlackBerry user who’s into boats for sale in Philippines. Grant owns a BlackBerry smartphone and Playbook that she has been using in her business and personal endeavors.
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